Agriculture and Food Business

In the rural and mountainous regions where the Yazaki Group operates, the declining birthrate, aging population and declining population are ahead of their urban counterparts. In the Company, an initiative to support rural agriculture is the sixth industrialization of agricultural business.
Sixth industrialization is the idea of expanding the potential of agriculture not as a primary industry but as an integrated industry from primary to tertiary, including secondary industries such as processing and even tertiary industries such as service and sales. (Sixth industrialization with 1 × 2 × 3 = 6)
Crops are grown, processed and sold, and the products are used as gifts in return for hometown tax payments and as souvenirs for tourism. By utilizing diverse local resources and creating added value (processed products) in the agricultural business, which is difficult for other industries to enter, the Company engages in environmentally friendly business activities to secure and improve income, secure employment opportunities in agriculture in rural and mountainous areas, and to become a company that is loved by the local community.

This tomato juice is made from 100% Zeitaku Tomatoes, which is a large fruit variety. It does not include any salt or preservatives, making it a safe and healthy option.

Refurbished with a more tomato-like flavor by taking advantage of the sweetness and sourness of Zeitaku Tomato®. You can enjoy the juicy flesh as if you were eating raw tomatoes.

We generously used Zeitaku Tomato® from Aomori. The soup is inspired by the bisque originated from French, and has a mellow taste of tomatoes with the aroma of shrimp. You can also accompany the soup with pasta or risotto.

This is a popular baked confectionery with a moist texture, made with sake-no-mi from a famous sake originating from Kochi. It features sophisticated aroma and flavor. There are four flavors: plain, cheesy, chocolate and Bijofu (delicious).

Vegetable chips made of dried ginger originating from Kochi, with the Japan’s largest production volume by far Additive-free and healthy sweets. The zipper makes it easy to carry.

This unique sherbet is made from seawater from the Tano Coast in Kochi Prefecture, salt Enjiro from Tanoya Enjiro, which is a high-quality salt full of minerals grown in full sun, and natural, chemical-free yuzu seedlings grown from seeds.